I just read in Automotive News they think GM only needs Cadillac and Chevrolet. Too bad I said it first. My article on GM’s Brands came out yesterday (even though it is dated June 1, I published it on May 31st).
I believe you can cover the market well enough with a mass market brand (Chevrolet) and a luxury brand (Cadillac). You don’t need Buick to muddy the waters between those and GMC does nothing but compete against Chevrolet for truck sales.
This means all those Buick-Pontiac-GMC dealers should be the dealers that close. Sorry, but that’s what its going to take… assuming GM can be saved.
GM has just a little more than 3 years to fix itself, bankruptcy or not. Obama will do whatever it takes to keep GM afloat… until he gets re-elected. Then GM is going to be on its own. No more help from the government.
